Oracle and Red Bull join forces to bring Cloud technology to Formula 1.
Oracle and Red Bull have established a collaboration agreement so that the technology of the former is integrated into the vehicles of the latter in one of the most demanding competitions in the world, Formula 1. Thus, Oracle Red Bull Racing Team is born.
This is not the first time that Oracle has established an alliance with an F1 team, since last year it also collaborated with the Bull Racing Honda team, and this time the use of Oracle Cloud is extended, the services in the Cloud Oracle, specifically in terms of analytics, optimized engine development, and pilot training, all powered by artificial intelligence and machine learning.
Decisions and opportunities
Christian Horner, CEO and director of the Oracle Red Bull Racing Team, recalls that the decisions that helped Max Verstappen become F1 world champion last year were made thanks to the use of Oracle Cloud, which allowed the team to "discover and react quickly to opportunities” thanks to an exhaustive and complete data analysis that provided a decisive competitive advantage for the victory.
This enabled a thousand times more simulations to be run, speed up the simulations ten times, and thus give team strategists more time to make the right decisions during the race. Additionally, the cost of these simulations was significantly reduced, thereby improving performance, within the strict parameters of the F1 expense regulations.
Platform to integrate fans
As a result of the collaboration between Oracle and Red Bull, the operation of the platform started in 2021 continues this year, The Red Bull Racing Paddock, a pioneering loyalty platform that brings all the excitement of F1 competition to fans around the world. Since this platform was launched, the registrations of new members who wish to maintain direct communication with the team have multiplied by nine, obtaining up to 35,000 digital rewards in return. This platform, in addition to allowing the thousands of questions asked by fans to be answered, also allows them to generate their own content, which helps to personalize the experience.
Innovation and strategy
Oliver Hugues, head of marketing for Oracle Red Bull Racing, recalls that the team is encouraged by the initiative "to share the competitiveness of F1 with the fans, placing them in the very center of the action of the races", making them feel part of how " Oracle's leading innovation and technology help achieve that goal.”
From Oracle, its marketing manager Ariel Kelman adds that "the commitment of this collaboration reflects our belief that the tools provided by Oracle constitute a strategic weapon on race day, helping to create the most exciting experience for fans in sports. and they can define the future of F1.”