Morning Briefing: Samsung, IT-Mittelstand, Zur Rose, China, Ebay, Alibaba, Ele.me, Mastercard, Visa, Facebook, Google, Amazon

More and more world market leaders are suspending deliveries to Russia. The competitor Apple is now followed by the South Korean mobile communications giant Samsung, which holds around 30 percent of the Russian smartphone market. Companies that remain there, as the example of Coca Cola shows, are in distress. A Ukrainian retail chain has now announced the delisting of the fizzy drink on social media, as it continues to produce in Russia. Go or stay is supposedly a question of attitude for companies.
///// HANDEL NATIONALGerman medium-sized IT companies endangered by the Ukraine crisisIn a current article, the FAZ describes how important Ukraine and Belarus are for European software development. There are around 200,000 developers in Ukraine alone. After Russia, the country is the second largest reservoir of skilled workers in Eastern Europe for the IT industry. In some cases, the education system for everything to do with digitization is better set up there than in Germany, and wages are far lower. According to a report by Wired.com, IT companies in Ukraine have not yet stopped working.
—Advertisement—Self-scanning in the supermarket: With smooth processes to a smart shopping experienceWith self-scanning, customers enter their goods in the store using an app, which then also makes the payment – without stopping at the checkout. Provided that all products are marked with barcodes and integrated into the merchandise management system. Many products, such as imported goods, unpackaged or local food, must therefore be flexibly labeled with labels in the supermarket. Read moreWortfilter publishes ranking of marketplace platforms in GermanyAnyone who wants to see how Amazon puts its competitors in Germany in the right place month after month and increases its gap should visit Wortfilter.de once a month for the ranking of marketplace platforms. According to its own statements, the placement is based on page visitors, the length of time the user stays on the respective platform and the number of pages visited. The data for this is obtained from Similarweb.
Online pharmacy Zur Rose becomes a marketplace The current newsletter to the customers of the Zur Rose online shop contains the announcements that they will soon also find products from other suppliers there and that the online shop will now run on a new technical basis and with it be marketable. Zur Rose has great potential in the areas of nutrition and (natural) cosmetics. This could soon be covered by external providers, the online blog Carpathia speculates.

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TRADE INTERNATIONALChina prepares for slower economic growth
China's government is concerned about 2022 with three challenges: shrinking demand, disrupted supply chains and weakening expectations. In his speech at the start of the annual session of the People's Congress last Saturday, Prime Minister Li Keqiang spoke of only around 5.5 percent economic growth, the lowest target for three decades. The global economic recovery is also lacking impetus. Even reaching 5 percent takes hard work.
— Advertisement — Better handling of e-commerce financial processes thanks to FIEGEAre you getting more and more burdened with the fast and efficient handling of your e-commerce financial processes? FIEGE provides support along the entire order-to-cash chain – regardless of whether it is the connection of relevant payment methods, the creation of legally compliant invoices, the administration of debit sub-ledgers, the processing of dunning and collection or the creation of certified monthly statements. Read moreEbay stops sales in Ukraine and Russia Even if you stand by the Ebay sellers in Ukraine, you currently have to stop selling because large shipping companies have suspended deliveries, according to a statement from Ebay. It is currently waiving all sales fees and protecting sellers from disadvantages for late deliveries and negative reviews. The sales stop also applies to Russia. Ebay announces an aid package for Ukraine.
Alibaba delivery service Ele.me lowers commissions for restaurants affected by the pandemic The Chinese government has repeatedly called for solidarity from companies in recent months. Alibaba is now taking action and setting aside USD 3.2 million to cover commissions for catering providers to subsidize in the 87 areas hardest hit by Covid-19 outbreaks in China which remain in serious condition. According to a report by the Ant Group Research Institute and the Guanghua School of Management, the average revenue of SMBs fell to US$20,400 in the fourth quarter of last year.

///// TRENDS & TECH

How Deep Learning Helps Improve Retargeting CampaignsMany users are annoyed by banner ads that seem to be following them around the web. Simple retargeting is no longer enough to reach potential buyers. The solution: to place customized and personalized messages for users at the right moment in order to increase customer satisfaction and the efficiency of campaigns. RTB House's guest author Daniel Volo┼ż explains how deep learning can help. Russian media regulator Roskomnazdor and the US tech giants:
Part 1: Facebook and the Russian government exchange blows
First the Russian media regulator blocked Facebook and other Western social media platforms in Russia, now Facebook is striking back and pausing the advertising system so that Russian ads can no longer be placed on its platform worldwide. Despite the blockade, Meta announced that it is working on maintaining its services in Russia anyway and refers to Instagram and WhatsApp.
Part 2: Google stops advertising in RussiaIn order to protect its more than 100 employees in Russia, Google is very careful with the Russian media regulator, the US newspaper Wall Street Journal reported at the weekend. Nevertheless, the search engine has now stopped all advertising in Russia, which affects both paid search and advertising in YouTube and display ads. In the prelude to this, Google was accused, among other things, of running paid advertising campaigns to misinform the Russian population about the current crisis.

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Amazon introduces new sustainable fashion line Amazon Aware. Sustainably produced clothing from Amazon? Why not. And of course, if the online giant enters the sustainable fashion business, it can be assumed that it has carefully observed the development and success of other sustainable labels beforehand. The range includes T-shirts, sweaters and socks, jeans, dresses, home textiles and cosmetics. They are made from recycled polyester, organic cotton and bio-based ingredients and are third-party certified. Amazon Aware is available online in Germany, France, Italy, Spain, Great Britain, Canada and the USA.

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